Email Marketing
Effective, engaging, and sustainable email marketing for small business owners
Our Email Marketing Philosophy
Growth Focused
The first step in establishing a successful email marketing strategy is to cultivate a robust list of contacts to send emails to. We work with clients to help cultivate email segments that will help them effectively distribute emails to their audience.
Customer Centric
We specialize in building content that is engaging for your customers while supporting your specific business needs.
Sustainable Pace
Consistency is key to successful email marketing program. We work with business owners to develop a realistic and sustainable cadence of email outreach.
We believe that establishing and executing an email marketing strategy should be sustainable, easily replicable and affordable for all small business owners.
Email Marketing Packages
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You will receive a full audit and performance analysis of their existing email marketing program, or a tailored strategy to start one from the ground up. This will include recommendations on audience growth strategies, content creation and scheduling.
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This package provides everything that you will need to get your email marketing program started. GGC will configure an email service provider (EMS) account for your company, create two email marketing templates, plan the first month of email content, and work with your website manager to grow your email audience with a signup form.
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If you prefer a hands off approach to email marketing, we will handle all aspects of scheduling, formatting and sending your email campaigns. We understand that a small business owner’s time is valuable and we can simplify the process for you by executing your email campaigns from creation to pressing distribution.
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Email lists get messy over time. Clients' email addresses change, spam emails are added by bots, or clients add misspelled emails on accident. All of these things can contribute to a decrease in deliverability, which is why it is a good practice to clean your lists. We perform monthly, quarterly or annual email list hygiene sweeps to ensure your email segments are squeaky clean and reach your customers.
Email Marketing Success Stories
We’ve worked with email marketing programs for a wide variety of clients. Contact us for select portfolio pieces that match your business or organization.
Morning Chalk Up
Morning Chalk Up wanted to achieve rapid growth in their email list and convert more of their subscribers to their new monetized sports news platform. By performing an initial audit and implementing regular metric tracking on their email marketing system, we were able to develop highly targeted audience segments to increase their open and engagement rate, email deliverability and conversion rate of unpaid subscribers to paid subscribers.
Marvin’s Hardware
Marvin’s Hardware wanted to develop a more robust email marketing program for their subscribers to increase their sales. We worked with them to establish the top 5 interests of their subscribers and build a segmented email marketing program for them. This resulted in a highly engaged subscriber list that converted to more in store purchases.
Let’s get started!
We’d love to learn about your business goals and Social Media Marketing needs. Fill out our contact form with your info and we’ll get back to you to schedule an intro call.